Saleh Al Hamad Al Mana Co. exclusive distributors of Nissan ,Infiniti & Renault showcased their impressive lineup of vehicles at the Qatar Motor Show (25-28th January 2012 at the Doha Exhibitions Center). The enhanced 2012 Infiniti FX was unveiled during the show.In addition to this the latest arrival G 25, G37 coupe, QX 56 & the M 56 were the main attractions.
Infiniti, the luxury automotive performance brand from Japan, made its presence felt at the Qatar International Motor Show appearance at the start of a new six-year growth plan that will see sales rise to take 10 per cent of global luxury market sectors by 2016*. Infiniti Middle East, has proven to be the fastest growing Japanese luxury automotive brand in the region.
Speaking at the Motor Show Mr.Hisham Al Mana, Chairman of Saleh Al Hamad Al Mana Co, outlined the exciting models in the lineup & reinforced the commitment S.H.Al Mana Co. & Infiniti brand’s to the Qatar Market in providing world class products & delivering Total ownership experience to customers. He further added that “With our Strategic direction of enhancing ownership experience we have invested in a dedicated Infiniti showroom in line with Infiniti Retail Environment Design Initiative (IREDI) which we will be inaugurating shortly.”
The soon to launch exclusive Infiniti show room engages our customers with an authentic presentation of modern luxury, the new Infiniti. The Infiniti dealership experience is more than just buying a car. It is about connecting to the lifestyle of our customers and developing a relationship with them that lasts beyond the sale. We want this relationship to last a lifetime and for the Infiniti Brand to be a lifestyle Brand that reflects the customers’ vision of themselves.
“The Qatar International Motor Show gives us the opportunity to introduce Infiniti to a broader audience and give them firsthand experience of the model range,” said Juergen Schmitz, General Manager Infiniti Middle East. “We are committed to growing our business and when presented with our vehicles we have found a very high conversion rate. We have some fantastic products including some fresh new arrivals.
“The Middle East is an important market for us and through the launch of new Infiniti products and Infiniti Centres throughout region we are laying solid foundations here and are determined to build on them.”
In June this year, Chairman and Chief Executive Officer Carlos Ghosn announced that Infiniti’s target is to take 10 per cent of global luxury market sectors by 2016. As well as an increase in the number of models, key markets are in line for a boost in the number of Infiniti Centres.