15 Feb 2012 (Qatar)

Saleh Al Hamad Al Mana Co. the exclusive distributor of Nissan, Infiniti & Renault in Qatar inaugurated the New Infiniti showroom in Qatar. The new showroom is built on the Infiniti Retail Environment Design Initiative (IREDI) platform, Infiniti's unified global standard. 

Infiniti is the fastest growing Japanese luxury automotive brand in the region at the start of a new six-year growth plan that will see sales rise to take 10 per cent of global luxury market sectors by 2016. Infiniti symbolizes craftsmanship, Invigorating Luxury, Breakthrough technologies with Inspired Performance models - from the class-leading Infiniti QX56 SUV, to the technologically-advanced Infiniti M full-size luxury sedan; the complete Infiniti G range of cabriolet, coupe and sedan to its ever-popular crossovers Infiniti FX and Infiniti EX. Its inspired performance, luxurious comfort craftsmanship and style provide a superior alternative to other European and Japanese luxury sedans.

Set amidst the glittering interiors of Infiniti’s showroom & the elegant lighting the inauguration was marked by great pomp and show. The Infiniti Models were driven down alongside beautiful models who walked the ramp.The Showroom was inaugurated by Mr. Hisham Al Mana, Chairman, Mr. Kamal Al Mana, Executive Director, of Saleh Al Hamad Al Mana Co. alongside Mr.Gilles Normand, Corporate Vice President, Africa, Middle East and India (AMI).

Speaking at the showroom inauguration Mr.Hisham Al Mana Chairman of Saleh Al Hamad Al Mana Co. reinforced the commitment Saleh Al Hamad Al Mana Co. & Infiniti brand to the Qatar Market in providing world class products & delivering Total ownership experience to customers. He further added that “Our investment in this new facility is a testimony to our commitment to our customers in Qatar in providing highest quality products and ownership experience. At the heart of our strategy is what we call the ‘Infiniti Total Ownership Experience. It is at the core of what we do, ensuring quality service is an interwoven feature of our extraordinary vehicles. It is our collective objective to ensure that every aspect of ownership is a rewarding experience for our customers. Great efforts have already been made by us to embed this philosophy into the New Infiniti facility inaugurated today.

The new showroom design has features that are energetic and modern with an accent on natural materials and open lighting. The layout provides a dramatic reveal of the Infiniti vehicles and highly convenient functional areas. That philosophy is to have their own unique ‘look and feel. Customers will appreciate it the moment they enter the Infiniti showroom and its benefits in the service they will receive in the years of ownership. 

The IREDI concept includes two aspects, a dynamic exterior which gives visitors a sense of warmth. A glass wall and the Infiniti logo with strong visual impact at night are some of the most distinctive features of the showroom from outside. Secondly, the interior includes a spacious separate lobby area and an artistic layout of the exhibition area. The IREDI compliant showroom places a high degree of focus on customer service.